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Which Comes First, a Patent or Prototype?
NEITHER! But most ask this question: What is a $300K IDEA FILTER?
👇 WATCH BELOW before scrolling to discover The #1 Mistake 95% Of Founders Make…
Watch This Before You Build Anything
Why Do Most Product Ideas Fail?
They FAIL because they’re built in the WRONG order, with the WRONG assumptions, and with MONEY committed before REALITY is understood.
The following are typical mistakes most people make:
Most founders validate ideas with: Friends, Surveys, Compliments, “That’s cool” feedback
They jump straight to: Prototypes, CAD, Patents, Factory Quotes
Wasting money on patents before the Market and Manufacturing reality is understood
Budgeting for Design, Prototyping, and Manufacturing and ignoring Marketing and Sales
Why Did We Create This Course?
The Rabbit Product Commercialization System is more then a course, it is a decision filter that teaches you how to:
Test market reality (not opinions).
Identify patent and white-space risk.
Understand real manufacturing cost drivers.
Decide Kill, Pivot, or Proceed—with confidence.
No hype. No fluff. No “how-to” busywork.
Just the decisions that matter.
What The Course Includes...
This isn’t just a theory course.
It’s a decision system designed to tell you one thing—whether to PROCEED, PIVOT, or STOP—before you spend serious money.
You’ll move through the same evaluation framework we use internally before any product moves into development.
Module 1: Product Evaluation - Why Most Products Fail And How To Prevent This.
Module 2: Design and Prototype - How To Build A Product Right The First Time.
Module 3: Sourcing and Manufacturing - Get Your Product Manufactured With Less Risk.
Module 4: Branding and Marketing - Bring Your Product To Market, Maximizing Profitability.
Bonus: Business Model and Monthly Subscription Calculator.
This course exists for one reason:
To help you decide first, before Prototypes, Patents, or Factories make bad financial decisions for you.
Thinking About a Prototype, Patent, or Manufacturing a Product?
This is for you if:
You’re considering building a prototype.
You’re thinking about patenting an idea.
You’re already talking to manufacturers.
You’ve already spent money and want to avoid spending MORE blindly.
If that’s you, this decision comes first.
Why This Comes From Rabbit Product Design?
Adam Tavin
My name is Adam Tavin, Co-Founder of Rabbit Product Design. After 30 over years and 2,000+ products developed, I’ve learned exactly what determines whether a product becomes a business, or an expensive lesson.
This isn’t a course about “designing a prototype.”
It’s a system for deciding what should be built, why it should exist, and whether it can actually succeed - before you risk your time, money, or future on the wrong path.
Before we build expensive prototypes, every product goes through a decision framework—designed to answer one question:
Should This Product Even Be built?
What Can Getting It Wrong Cost?
Getting this wrong doesn’t cost a few hundred dollars. It costs:
$10K–$100K+ in wasted prototypes.
$10K–$100K+ in tooling mistakes.
$10K–$100K+ in marketing flops.
Months—or years—of lost momentum.
Opportunity cost you never get back.
We routinely see founders lose $30K–$300K chasing ideas that should’ve been pivoted or stopped early.
This system exists to prevent that.
Why This Course Is Temporary 90% Off...
I want to be 100% transparent.
This course is launching first with an AI version of me so I could release it fast—without waiting months for studio filming, animations, and editing.
The content is complete.
Every framework is based on my 30+ years of experience and 2,000+ products developed.
What you’re getting:
The full Product Commercialization System
The exact “decide first, build second” process we use with clients
Lifetime access
What’s changing soon:
I’m currently upgrading the course with:
Real filmed videos (me on camera)
Better visuals, animations, and music
When those updates go live, the price will jump to $3,000.
Here’s the deal
Because this is the early AI launch, you can lock it in now for 90% off:
Today: $297
Soon: $3,000 (permanent)
And since it’s lifetime access, you’ll get the upgraded videos automatically—no extra charge.
If you care more about results than polish, grab it now before the price increases.
Our Decision-First Guarantee
If you decide to work with Rabbit on prototyping, manufacturing, and / or marketing after signing up for the course, your $297 investment is fully credited toward your engagement.
Meaning: If we move forward together, this didn’t cost you anything.
In addition, if you:
Complete the course.
Pass the quizzes.
Apply the frameworks.